Message from Yuko Kitakaze, Global Chief Sustainability Officer
Message from Yuko Kitakaze, Global Chief Sustainability Officer
Create a future that inspires
At dentsu, we seek to contribute to the sustainable development of our clients and society in line with our Purpose.
Our sustainability strategy is centered on addressing the Group’s four material themes.
- INTEGRITY: Putting integrity first
- PEOPLE & CULTURE: Elevating each other, connecting beyond boundaries, and creating value together
- INNOVATION: Creating ideas for the future with the power of creativity and technology
- ENVIRONMENT: Embedding the consideration of environmental risks, opportunities, and resilience into management strategy
Through efforts to address our material themes, we seek to evolve our management, develop talent capable of creating social value, and drive positive change across our industry and society.
Furthermore, it is important for us to share with our stakeholders the value of not simply focusing on our own short-term profits, but also on medium- to long-term sustainability for society. For example, in October 2023, dentsu launched the Decarbonization Initiative for Marketing with the goal of visualizing and reducing greenhouse gas emissions in supply chains associated with marketing communication activities in Japan. Together with the stakeholders involved, we aim to discuss the optimal state for the industry towards realizing a low-carbon society.
Collaboration between business, government and civil society is key for generating value for society. Connecting these three groups also happens to be one of dentsu’s greatest strengths. Through connecting others and leveraging the creativity and ingenuity of our diverse global talent, we can lead systemic change towards future possibilities in five high-impact areas:
• Accelerating our own sustainable transformation
• Driving change in our industry
• Engaging in cross-industry partnerships
• Enabling society to make sustainable choices
• Advocating for change in social systems
With a spirit of “creating a shared future together with others”, we will transform society through our corporate activities.
Taiwan Sustainability Initiatives
“Fly! Showmei”
“752 Social Movement”
“WOW MOM”
Dentsu Group Inc. Sustainability Website
Find out more about dentsu’s approach to sustainability
Link to Dentsu Group Inc. Sustainability WebsiteSustainability strategy
See details on how we are addressing our four material themes
Link to Sustainability strategy