We help brands navigate the experience economy
Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated transformation and technology consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Talk to us to unlock your business growth.
Visit the Merkle website
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People Strong
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Global Ace Awards: Merkle B2B Wins | 4 Gold Awards for Lenovo ThinkStation
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Countries
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Global annual GMV from our active digital experience, loyalty & commerce engagements
Merkle Services
Consulting & Business Operations
Merkle blends strategy and technology to drive customer experience, innovation, and sustainable business growth.
Experience & Product Design
We craft meaningful, human-centred experiences. Our team designs products and services used by millions worldwide, and we spend every daydreaming of what’s next to move brands forward.
Engagement & Loyalty
We don’t just capture data, we activate it. By connecting insights at every touchpoint, we turn moments into meaningful, connected conversions.
Platforms & Engineering
By combining security, adaptability, and forward-looking design, we enable brands to exceed expectations and shape connected experiences that last.
Analytics & Insights
Backed by decades of experience partnering with leading global brands, we help our clients gain better insights that inform and enhance CX efforts.
Merkle GenCX
Our proprietary AI solution. Leveraging Merkle’s assets and large knowledge models, GenCX helps brands connect closer with customers to better understand interactions, behaviours, and sentiment.
Merkury
As part of dentsu’s leading data, identity, and insights platform, Merkury for Enterprise provides marketers with unique person-based identity growth, ownership, consumer data enhancement, and conn...
Industry Recognition
We are recognized around the world as leaders in our field.
View Industry Recognitions
Our Insights
2025 Merkle’s CMO Navigator Report: CX Edition
To make every dollar work harder, you need to see where the market is heading and how your company stacks up.
Our second annual CX-focused CMO Navigator captures what 1,900+ marketing leaders are planning next, what excites them, and what keeps them up at night. From AI to brand loyalty, you’ll see what’s shifting and what’s staying the same.
Not only does the report detail marketing leader research — it combines findings with customer data points to show you how to align with your audience best.
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2025 CX IMPERATIVES Industry Insights for the Experience Economy
The CX Imperatives Industry Editions explores changing industry trends across sectors and how leading organisations adapt customer experience strategies to meet current market expectations.
Drawing on insights from 2100+ consumers and 820 business leaders across 18 countries each edition offers data-driven guidance to help you improve customer experience.
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