The Trusted Frontline Enabler of Taiwan
Taiwan Dentsu Inc. was established in 1961, originally as Taiwan Advertising Co., one of Taiwan’s pioneering full-service advertising agencies. We began working with Dentsu Japan in 1965 and officially became Taiwan Dentsu in 1997. For more than six decades, we have grown alongside Taiwan’s businesses, brands, and society—continuously evolving as the market and our clients’ needs have changed.
As an important member of the Dentsu Group in Taiwan, we combine deep local experience with global capabilities to serve clients across markets and industries. Our expertise has evolved from brand strategy, creativity, and media to encompass content, data, digital experience, commerce, technology, and experiential marketing—helping clients navigate increasingly complex market and business challenges.
We believe our true value lies not simply in the capabilities we have, but in our ability to make those capabilities work together and create impact. That is why we define ourselves as The Trusted Frontline Enabler of Taiwan—working alongside our clients on the frontline, understanding the real challenges they face, mobilizing the right expertise and resources, and turning strategy into action and creativity into impact.
Over the years, Taiwan Dentsu has earned recognition from leading creative awards in Taiwan and around the world. Our “Trust & Happiness” campaign for Sinyi Realty became the first work from Taiwan to win a Grand Prix at the Cannes Lions International Festival of Creativity. Beyond brands, we have also contributed to major government, city, tourism, and regional development initiatives, extending the power of creativity and marketing to create broader impact.
In a rapidly changing world, tools and trends will continue to evolve. But businesses will always need people who can understand the real problem, exercise judgment, connect the right capabilities, and push complexity through to completion.
Built on more than six decades of trust, deeply rooted in Taiwan and connected to the world, Taiwan Dentsu will continue to stand on the frontline with our clients—creating meaningful business and societal value.
0
Taiwan’s First and Only Cannes Lions Grand Prix Winner
0
rooted in Taiwan, cultivating deep market and consumer understanding — insights grounded in reality, not vague “intuition.”
0
people working on the front line to help our clients grow.
Taiwan Dentsu Services
65 Years of Taiwan Heritage. 100% Frontline Enabling.
We believe true value comes not only from great ideas, but from seeing the real challenge, understanding what truly matters, and turning ideas into tangible results. For 65 years, Taiwan Dentsu has stood on the front line with our clients — using creativity to unlock possibilities, resonance to build shared understanding, and execution to turn ideas into reality.
Global Resources, Local Soul
We bring together the world-class perspectives and advanced capabilities of a global network, while remaining deeply rooted in Taiwan. This allows us to translate global resources into solutions that truly work here — grounded in a deep understanding of Taiwan’s business landscape, culture, and consumers.
Starting with Client Needs. Making Things Happen
We start with our clients’ needs and goals, not predefined disciplines. By bringing together strategy, creativity, production, media, and diverse marketing capabilities, we work alongside our clients on the front line as an extension of their own team. From identifying challenges to solving them, from shaping ideas to bringing them to life, we don’t just provide services — we make things happen.
Our Insights
Dentsu Creative Trends 2026 : Generative Realities
This year’s report captures a world that is both exhausted and exhilarated by acceleration, unpacked within 5 trends highlighting how consumers are responding through escapism, reconnection, grounding and a growing desire for control. Built by a network of global strategists and research across 4,500 consumers and 7 markets, the report offers practical insight into where culture is heading and what this means for brands.
Read More
Dentsu Creative 2025 CMO Report : Agents of Reinvention
The 2025 CMO Report by Dentsu Creative, Agents of Reinvention: Marketing at the Intersection of AI and Human Ingenuity, features insights from more than 1,950 senior marketers across 14 global markets.
Discover 10 key themes shaping the future of marketing, from anticipating algorithms and investing in intimacy, to building trust and taste in the age of Agentic AI.
Read More
