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![Eurostar logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/afa17d5e-96e6-4fbb-a96d-7fcfc41e7b4a/Eurostar%20logo.png)
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decrease in cost per action
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increase in conversion rate
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decrease in cost per click
Challenge
Eurostar’s business challenge is a universal constant: how does it compete with travel operators to appear at the top of the results when people search by destination?
With this constant business challenge iProspect had to devise a strategy to solve it in a smarter way and return better results.
Solution
iProspect saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is a machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on bespoke algorithms.
iProspect used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies.
Essentially, iProspect put paid search optimisation for Eurostar into the hands of their AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing.
Result
30% decrease in cost per action.
26% increase in conversion rate.
12% decrease in cost per click.