Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • 首頁
  • 關於我們
    • 電通行銷傳播集團
    • 品牌介紹
    • 永續發展
    • 台灣管理團隊
  • 案例作品
  • 電通智庫
    • 趨勢報告
    • 決策智慧
  • 最新消息
  • 加入電通
  • 聯絡我們

Vizeum: E.ON

Tomorrow.is.On

Vizeum Logo
E.ON logo

0

shift in brand perception

0

brand uplift in all markets

0

views of video content

Challenge

E.ON needed to improve their share of the utility market. Awareness of E.ON as an energy supplier was not a problem but differentiation was. 

With the unveiling of their new range of environmentally-friendly products to customers in Europe, E.ON needed a new campaign to communicate this shift in business strategy to customers.

E.ON needed to be considered as the ‘un-utility’ brand to in turn re-engage their audience.

Solution

E.ON are innovators providing solutions that help make sustainable tomorrows, such as Solar Energy, and their electrical vehicle charger – E.ON drive. Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.

The focus of this execution was a collaboration with the band Gorillaz (a band that cares about sustainability). It was a music video unlike anything fans had seen before; a music video powered entirely by the sun.

Result

Business
Shifted perceptions of E.ON from simply a supplier of energy to one of amazing solutions by 94%.

Generated a massive brand uplift in campaign markets: UK (146%), Germany (199%), Italy (443%), Czech Republic (251%), Sweden (100%).

Media
156m views of video content reaching 78m people.

Influencer content generated 460k social engagements with an engagement rate of 2%.

The E.ON Drive campaign hit almost 2m engagements making clear progress towards shifting the perception of E.ON towards an un-utility brand.

Vizeum

Vizeum accelerates business growth through media. Vizeum digs deep into their clients’ business goals and creates innovative solutions to achieve these challenges. Bringing idea-driven solutions that transform media from a numbers game to a game changer, from analytics to answers. This is their passion and commitment to their clients which include Burberry, AB InBev, Total, Burger King, Calvin Klein and William Grant & Sons. 

Find out more

陪你瘋足球

藉由四年一度世界盃瘋朝,foodpanda與adidas攜手合作,創造嶄新的全渠道世足觀賽體驗

閱讀更多

就愛逗陣HOT

必勝客用比薩散播「愛與和平」,讓GenZ的世界再次回歸美好。

閱讀更多

零傷害比薩

必勝客推出只有一圈餅皮的零傷害比薩,在愚人節創造百萬圈粉之路。

閱讀更多

TOWNACE 文藝復興三部曲

以「新在地」的思維,載著逐漸消失的傳統戲曲,進入大眾的生活

閱讀更多

政策

  • 隱私權聲明
  • Cookies 政策
  • 反賄反腐政策
  • 行為準則

聯絡我們

社群連結

  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on YouTube