‘Dentsu Access’ helps businesses future proof their digital ecosystem
23 September 2020: Dentsu has today launched ‘Dentsu Access’ in Australia, a central technology consulting team designed to help businesses build on their digital maturity and future proof their marketing ecosystem through technology platform ownership and strategic consulting.
Leveraging intelligence, technology, and data capabilities from across the entire network, dentsu Access gives businesses the ability to purchase a range of products and services for either long-term or one-off projects – from digital and technical solutions, to in-house training and support.
A key component is providing marketing teams with access to the full suite of Google Marketing Platform products, including Display & Video 360, Campaign Manager, Analytics 360, Search Ads 360 and Optimise 360.
As a certified Google Sales Partner, dentsu is one of the only agency groups in Australia with the license and certification to resell the Google Marketing Platform products. To become certified, dentsu had to demonstrate a high level of experience, expertise, and product knowledge in all the Google Marketing Platform products.
Other services brands can access include data solutions, advanced analytics, digital maturity audits, technology implementation training, as well as creative, media and CRM services.
Angela Tangas, dentsu’s Chief Executive Officer for ANZ, commented: “A key component of our growth strategy is making it simpler for businesses to access and leverage the best of dentsu – no matter what the project is.
“Increasingly, brands are also wanting to own their data; they want transparency, and they want control of their technology platforms. A barrier for them to achieve this is not being able to access the licenses needed for some of ad tech stacks, such as Google Marketing Platform.
“We recognised that having a technology consultancy at our core will help fill this gap, provide deeper digital solutions without the red tape, and enable us to move at the pace our clients require. We’ve seen great results already yield with clients across the automotive, health, finance, and travel industries.
“By having deep knowledge and expertise in the Google Marketing Platform, it made sense for us to work with Google to find a solution that helps empower more Australian businesses,” said Tangas.
More information about Dentsu Access can be found here.
For more information, please contact:
Head of Strategic Communications
+61 411 251 933
Dentsu is innovating the way brands are built for clients through best-in-class expertise and capabilities in media, digital and creative communication services. Dentsu ANZ is made up of agency brands including Carat, Isobar, BWMD, BC&F, MKTG, Dentsu X, iProspect, Vizeum, Davanti, Amicus Digital, Accordant, Posterscope, Cox Inall Change, Cox Inall Ridgeway, Cox Inall Communications, Haystac, gryo, Scorch and SMG Studios. Globally, Dentsu operates in 145 countries worldwide with over 40,000 dedicated specialists. www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz