Dentsu supercharges its Australian media brands
Dentsu Aegis Network has today announced a further simplification of its media business to accelerate a stronger integrated offering for Australian clients.
The Vizeum brand will now be integrated into iProspect, Australia’s leading digital performance marketing agency. This will combine the specialism of brand, people, and data-driven insights, along with the strength of media strategy and investment, to deliver a supercharged media ecosystem.
In addition, Dentsu is further embedding its specialist capabilities and resources across programmatic, search, e-commerce, and analytics into its media brands, supported by the best-of-breed craft leadership from the network’s centres of excellence.
Angela Tangas, Dentsu Aegis Network’s Chief Executive Officer for ANZ, commented: “To better anticipate the changing consumer landscape and to ensure we provide clients with increased tangible value, we need to transform and fast track the evolution of our business. COVID has only accelerated this further and set a new benchmark for partnership value.
“With deeper digital integration, underpinned by radical collaboration, agility and faster decision making, our focus is on making it easier for our clients to access the best of Dentsu,” said Tangas.
Oliver Rapson, CEO of iProspect, who has been with Dentsu since 2014, will see his role expanded to integrate the Vizeum leadership team.
Oliver Rapson commented: “Providing the right balance of client centricity and craft excellence, our teams will be helping clients leverage a full end-to-end experience to create robust, through-the-line strategies underpinned by digital DNA. This is an exciting step forward for our business and clients, meanwhile providing more opportunities for our people.”
As part of this change, Ashley Earnshaw has resigned from his role as CEO of Vizeum.
“After five years of service with Dentsu, Ashley has made the decision to pursue further opportunities. Ash has been a valuable contributor to the group over that period and we wish him all the best for what comes next,” said Tangas.
This change is part of Dentsu’s continued focus on simplifying the way it provides integrated multi-product solutions, making it easier for clients to access the breadth of the network.
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Head of Strategic Communications
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