Carat NZ recruits from advertising and media for new GBDs
Carat New Zealand has made new senior hires to service its growing client base, recruiting two Group Business Directors from the worlds of both advertising and media.
Amy Dufty brings 20 years’ experience in marketing and advertising where she worked for some of the industry’s biggest agencies, including Saatchi & Saatchi, Y&R and Ogilvy & Mather, before moving client-side at Genesis Energy New Zealand.
Meanwhile Lee Griffiths brings 20 years’ experience in media planning, most recently at FCB Media where she was Associate Media Director, and prior to that at MEC/Y&R Media as a Business Director.
General Manager of Carat New Zealand Alex Lawson said, “Aligning the right people with the right clients is crucial to our mutual success. I’m excited to bring in this level of diverse talent and see them get stuck in. Amy and Lee represent two incredibly well respected figures from dramatically different backgrounds. Both will play key roles for their clients and Carat in the years to come.”
Lee Griffiths said, “It is a very exciting time to be joining Carat as it continues to evolve and grow. Working with Alex and Rob on some dynamic accounts such as Holden, is a wonderful opportunity.”
Amy Dufty said, “Carat is an amazing company filled with smart, innovative people. It makes moving into media an easy choice for me. I am looking forward to the challenges ahead.”
Lee and Amy joined Carat in April.