dentsu moves on new model

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dentsu ANZ has revealed a new and simplified model to create meaningful growth for clients.​ 

The model puts client solutions at the heart of the business, with a focus on connecting its world class capabilities.​ 

Dentsu ANZ Chief Executive Officer Patricio De Matteis says: “Our clients are experiencing increasing pressure to evolve at speed. We need to help them deliver at the pace they need and the consumer expects. Importantly with a solution and product that delivers growth now and for the next.​ 

“What excites me is the convergence of all of our capabilities, strategy, data & tech, creative, media, CXM to innovate for our clients, without any barriers. Not only can we move at the pace our clients want, but create at the pace consumer’s need.” 

The new model will allow dentsu to operate across two connected areas of expertise: Client Counsel & Commercial,  and Product + Practices, with two new leadership roles created. 

Fiona Johnston will assume the new role of leadership for the Client and Commercial area and Kirsty Muddle will take up new leadership of all Product and Practices across both Australia and NZ.  

Rob Harvey will remain as CEO of NZ and continue to play a critical role, helping bring dentsu’s cross-Tasman capabilities even closer together.​ The three continue to report into dentsu ANZ CEO Patricio De Matteis.  

The Dentsu Creative, iProspect, Carat, dentsuX, SMG , Cox Inall Ridgeway, TAG and Merkle brands will remain strong and active. 

As part of this shift in the business , Danny Bass and Steve Yurisich will be leaving dentsu.​ 

Danny has fulfilled a huge role over the past 18 months helping firm up dentsu’s media business, bringing in senior key talent to lift its capability, deepen key client relationships and strengthen dentsu’s media and Mutinex partnerships.  Steve has played a pivotal role in helping reposition the Merkle business as a strategic partner for clients with the right capabilities, expertise, and agility to drive large scale transformations. 

“This is no reflection of the capabilities, relationships, and leadership Danny or Steve have brought into our business. We are grateful for their huge contribution and support in helping us shape what a winning future state model for dentsu looks like, and to help us set a strong platform for  growth of our media and Merkle brands,” said De Matteis.  


For more information contact: 

Miranda Ward 
Senior Communications Manager