iProspect on 2024 AFR BOSS Best Places to Work

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iProspect, a dentsu company, has been recognised as one of Australia and New Zealand’s best businesses in workplace policy and best practice, placing 10th on the 2024 AFR BOSS Best Places to Work List in the media and marketing category. 

The list, published annually by The Australian Financial Review, is based on an assessment process, including an anonymous staff survey and written submission, managed by behavioural science consultancy Inventium. 

iProspect has been recognised in the list’s media and marketing category for its success in creating a motivating and productive workplace that doesn’t just simply bring its people together, but consciously creates cultures, policies, structures and environments that have enabled iProspect to push boundaries and create never before work for clients, doing so through the framework of the agency’s employee value proposition (EVP) “Where the ambitious accelerate the possible”. 

Central to iProspect’s EVP is a suite of value-led initiatives co-designed by the team, including the Level Up Committee – a shadow executive made up of non-executive team members, working alongside leadership on business-critical initiatives, adding value for the team and clients; their Mentor Up Program – supporting individuals top-down for soft skill mentoring, and bottom-up for craft skill learnings; and their Personalised Development Plans – whereby all team members annual goals are as much around their own personal ambitions as they are around the expectations of their role, integrating personal values and growth aspirations. 

Supporting the program is a progressive approach to leave policies across the team, providing their people with wellness days, volunteering leave, and birthday leave, as well as an extensive learning and development program in ‘iProspect Academy’ focused on upskilling team members across both human and craft skills. 

The agency’s focus on fostering a psychologically safe work environment and the notion that leadership comes from all levels of the business has resulted in staff churn declining to well below the industry average, and the agency ranking the number one happiest agency in the first half of 2023. Client satisfaction has risen for six consecutive quarters. 

iProspect Managing Director Marcelle Gomez said: “iProspect is an agency that is built around accelerating growth, not just the growth of our clients’ businesses, but also thatof our people and our culture. Our commitment to creating the very best environment for our people to be their best selves and realise their ambitions, allows us to create innovative solutions for our clients’ business problems. 

“I am so proud of what we have achieved as a team, but I am most proud of the culture we have created and how happy our people are coming to work, sharing their knowledge and doing their best every day to live up to the iProspect ethos of where the ambitious accelerate the possible.” 

The AFR Best Places to Work recognition follows on from iProspect recgonised as the Google Honours Online Sales Premier Partner of the Year 2023; ; strategist Pawena Kanigh recognised as a B&T 30Under30 winner in the strategy category while globally, iProspect was recognised as the highest growth network according to RECMA Diagnostics 2024 bi-annual report. 

iProspect works with clients including MYOB, Air New Zealand, William Grant & Sons, Accor Hotels, Kathmandu and Kering. 



Miranda Ward 
Media and Communications 
iProspect Australia 

About iProspect
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Accor Hotel Group, Polestar, William Grant & Sons, and Air New Zealand. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets. www.iProspect.com