Leading B2B Agency gyro Launches in Australia

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Dentsu Aegis Network’s full-service business-to-business (B2B) agency, gyro, officially launched in Australia this week, following the announcement of its merger with Interprise Australia and Band Interprise in February this year.

The launch allows multinational clients in Australia to take advantage of an expanded B2B service offering, beyond media planning and buying, and tap into over 13 years of regional experience developing B2B marketing programs for clients in the APAC region. 

To commemorate the launch, gyro partnered with key partner in the region LinkedIn to host a thought-provoking panel discussion focused on “The People Inside the Business.”

The kick-off event, held at the LinkedIn office in central Sydney, invited B2B marketers to hear from experienced B2B thought leaders and specialists sharing insights in the latest B2B innovations, technologies and solutions. It will be the first in a series of B2B events co-hosted by gyro and LinkedIn in the coming months.

Head of gyro: Australia Dom Weatherhead said, “gyro is at the forefront of reinventing the way we see, consume and feel advertising in the dynamic B2B space. This event series is designed to address a gap in the Australian market, in that it is tailored specifically to B2B marketers with insights that will impact their day-to-day.”

“The launch of gyro is a significant development for our clients in Australia who will now benefit from gyro’s end-to-end B2B service offering and regional and global experience, as well as the full resources of Dentsu Aegis Network, providing best-in-class B2B marketing services and solutions to business leaders. There is no B2B agency in any market capable of offering this combined power and value. I’m looking forward to what is to come.”

Acquired by Dentsu Aegis Network in July 2016, gyro offers total integration of creative, media, data, channel marketing, sales enablement and technology solutions for B2B marketers. The launch of gyro in Australia builds the agency’s Asia Pacific presence to four offices, including Sydney, Singapore, Hong Kong and Tokyo.

Speakers at the launch event included B2B specialists Stuart Giddings, Global Network President, gyro and Belinda Green, Head of Planning, gyro APAC, as well as Helen Girdlestone, Head of Agency at LinkedIn Marketing Solutions, which develops partnerships with agencies helping them tap into 9 million engaged professionals in Australia.