RMIT Activator and Isobar Partner to Accelerate Aussie Start-Ups

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MELBOURNE: RMIT Activator, designed to accelerate the number of student, research and innovation led start-ups coming out of RMIT, has accounced that Isobar will be their official digital partner. 

RMIT Activator is centered around transformational experiences that are individually tailored and curated to foster the entrepreneurs of tomorrow, today with the support of industry leaders and professionals. 

As part of the partnership, Isobar will deliver knowledge, expertise and advice to participants to enable them to develop their business idea. 

In addition to Isobar, the RMIT Activator participants will also have access to the wider Dentsu Aegis Network including 19 different brands and 1600 people who will be able to support, develop and discuss any startup challenges.

Kara Bombell, Mobile & Production Director, said: “This is a great opportunity for Isobar to get involved and facilitate an environment that will help build the future businesses of tomorrow by supporting the participants’ entrepreneurial journey.”

In the initial stages, Isobar will be hosting workshops focused on digital literacy and creative thinking followed by ideation, lean business canvas development, and real market valuation.

“As part of the execution stage, we will help educate and challenge the participants in the program to ensure that their business solution can thrive in the real world,” added Bombell.

Since launching to students on 23 September, the program has already received over 550 registrations.

Renzo Scacco, RMIT Activator Director, said: “Isobar will bring a range of cutting edge thinking and real world applications in the digital and brand space and by sharing that knowledge with our RMIT Activator start-up teams they will gain skills which will be integral to their future success. That's why we're excited to be partnering with them.”

RMIT Activator will be establishing hubs in Victoria (Burnswick and Bundoora), Vietnam and Singapore over the next 12 months with a focus on fashion, engineering, food tech, life sciences and fintech.