
0
Uplift in orders
0
Increase in new customers
0
Views on Doordash channels
Challenge
As part of DoorDash’s NRL State of Origin sponsorship, DoorDash had been afforded a huge responsibility - the delivery of the official game ball. Our challenge was to leverage this opportunity and create a true brand spectacle, transporting and delivering the game ball in style. But as COVID played havoc with the game schedule, moving games to different states and rescheduling the final game three times in one week, this challenge came with a number of difficult logistic considerations.
Solution
We had originally planned on large scale in-stadium activations such as skydiving, pyrotechnics and stunts to excite and delight our audience. But the change of scheduling forced us to start from scratch, leading us into the perfect solution - Activation-Led Content. This new idea would follow the game ball from city to city, sharing its journey through multi-format content that engaged viewers and provided a plethora of branding opportunities. The entire production and promotion was managed by MKTG and blew the doors off all of the client's sales and conversion targets, with their US Headquarters touting it as the best global marketing campaign of 2021.
Impact
This campaign delivered more than a 200% uplift in attributable orders in lead up, game day and days following, as well as a more than 50% increase in new customers, and over 200,000 content views on DoorDash social channels. A huge result for the DoorDash brand and a proud moment for the dentsu group.
We KPI’d MKTG against new customer growth and week on week order volume. With uplift across both measures ranging from 40%-228%, this campaign was a resounding success and eclipsed all forecasted targets.

MKTG Sports + Entertainment is a full-service global agency that harnesses the power of sport and entertainment to drive meaningful business results for brands and sports properties. Our strength, and key differentiator, lies in “understanding the consumer better than anyone else,” and using deep insights to identify the solutions that will deliver optimal performance against brand and business objectives. Across strategy, activation, hospitality and measurement, our seasoned veterans connect the sports industry and companies around the world to deliver integrated solutions and brand experiences that are truly differentiated. The experiences that we create engage consumers and customers, build memorable brands and deliver value.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
Asahi Beverages
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
Mighty Craft
Merkle partners with Mighty Craft to build a unique Salesforce-driven B2B2C solution that simplifies and improves the B2B customer experience and enables their portfolio of brands to grow their ...
True Alliance
Global brand distributor True Alliance pivots to digital in response to COVID-19, supported by Salesforce and Merkle.
Since 1982, True Alliance has helped more than 20 of the world’s most...
CHOICE – Personalisation with privacy
Consumer advocacy group CHOICE partnered with Merkle Australia and Salesforce to create a unified view of its members, enabling it to better understand their needs and deliver more value for the...
Tourism Tropical North Queensland - Transformation throug...
Merkle Australia worked with Tourism Tropical North Queensland to create a chatbot, "Locals of Tropical North Queensland", which communicates with tourists via Facebook Messenger to provide info...
Tabcorp - Betting on digital experiences
Tabcorp has partnered with Merkle to overhaul its data environment and marketing technology stack to support exceptional customer experiences.
Garvan Institute
Confronting the public with the Disease Dilemmas of real people to accelerate donations
PayPal
We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
Polestar
Our team drove significant awareness from a base of zero and primed the market for Polestar’s Australian launch of its first all-electric car, the Polestar 2; reaching 300% of their test drive t...
Subway
SUBtember
Mountain Dew
Call of Duty: Fuel up for Battle
Footlocker
The Hunt
Moving Out
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
Powerball Powerballad
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
If it’s not genuine, it could be from anywhere - Toyota
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.