TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Our brief was to elevate the thousands of world-class movies, shows, and documentaries available, whilst sharing that it’s completely free.
We all get distracted from time to time, right? And the consequences can be more severe than walking into a street sign, especially when you can't stop binge-watching your new favourite show.
Taking inspiration from the film world, in both narrative and production values, we created a series of films that tell the story of TVNZ+ viewers. Each spot leverages the drama of Hollywood to get themselves into a bit of bother while distracted by the content on offer.
Proving (with our tongue in our cheek) that - while it may be free, it could still cost you.
Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
Merkle partners with Mighty Craft to build a unique Salesforce-driven B2B2C solution that simplifies and improves the B2B customer experience and enables their portfolio of brands to grow their ...
Global brand distributor True Alliance pivots to digital in response to COVID-19, supported by Salesforce and Merkle.
Since 1982, True Alliance has helped more than 20 of the world’s most...
CHOICE – Personalisation with privacy
Consumer advocacy group CHOICE partnered with Merkle Australia and Salesforce to create a unified view of its members, enabling it to better understand their needs and deliver more value for the...
Tourism Tropical North Queensland - Transformation throug...
Merkle Australia worked with Tourism Tropical North Queensland to create a chatbot, "Locals of Tropical North Queensland", which communicates with tourists via Facebook Messenger to provide info...
Tabcorp - Betting on digital experiences
Tabcorp has partnered with Merkle to overhaul its data environment and marketing technology stack to support exceptional customer experiences.
Confronting the public with the Disease Dilemmas of real people to accelerate donations
We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
Our team drove significant awareness from a base of zero and primed the market for Polestar’s Australian launch of its first all-electric car, the Polestar 2; reaching 300% of their test drive t...
Call of Duty: Fuel up for Battle
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
If it’s not genuine, it could be from anywhere - Toyota
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.