0
lift in new customers
0
logins
0
email opt-ins
Challenge
Royal Caribbean wanted to drive awareness and buzz for their newest ship.
Solution
HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.
Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighbourhoods. Each neighbourhood contained activities, information, and chances to win.
The campaign included sweeps, instant win, non-traditional activations, and an employee component.
Result
15 minutes spent on site per registrant.
57% lift in new customers.
2.3 million logins.
200k+ email opt-ins.
30% new email addresses added to the database.
BWM Dentsu: Project Revoice
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Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
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360i: Change the Picture
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Isobar & Carat: Dis-Moi Elliot
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Malaria No More: A movement to end malaria
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GoalKeepers17: Rallying around Global Goals
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BC&F Dentsu: Heart Foundation
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DENTSU CREATIVE (Isobar): General Motors
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Fetch: Telegraph Media Group
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iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
360i: HBO
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DENTSU CREATIVE (dentsuMB): Mothercare
#BodyProudMums took the bold step of smashing advertising and social media conventions. Instead, the reality of the postpartum body, in all its different glorious manifestations, is on display.
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
DENTSU CREATIVE (Isobar): Jetstar
DENTSU CREATIVE (Isobar) helped reinvent how Jetstar operates as a business – from booking through to check-in and in-flight. Isobar rebuilt their eCommerce platform, keeping the customer at the...
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.
Merkle: Aviva
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
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Together two Dentsu Aegis Network agencies combined forces to devise what might be one of the most innovative weapons against the virus: a billboard that not only raises awareness of neglected t...
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Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.