Jetstar logo


reduction in flight booking time


faster website compared to competitors


websites in 9 languages across 14 regions


Jetstar’s platform is one of Australia’s top five eCommerce sites, receiving 70 million visitors a year, and accounting for 80% of revenue, so it’s critical to ensure it is a great brand experience and that its infrastructure is stable.


The experience was designed around real consumer needs, learning from them in person and integrating the data.

This puts the customer at the heart of the experience.


Isobar helped reinvent how Jetstar operates as a business – from booking through to check-in and in-flight. Isobar rebuilt their eCommerce platform, keeping the customer at the heart of the experience, iteratively testing and rolling out 22 websites in 9 languages across 14 regions.

Isobar also redeveloped Jetstar’s mobile boarding pass, smartphone app and chatbot prototype.


DENTSU CREATIVE (Isobar) is a global digital agency that delivers experience-led transformation, powered by creativity. In 2017 Isobar won over 300 awards including Campaign Asia-Pacific Digital Network of the Year. In 2018, Isobar won a Cannes Lions Grand Prix, was listed in Fast Company’s Top Ten Most Innovative Companies and was named a Leader in Gartner Global Digital Marketing Agencies Magic Quadrant for the fourth time in a row. Clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.

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