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Challenge
The challenge was to take a 13 year old digital platform, outdated reservation systems and no mobile apps and deliver Enterprise digital and brand transformation.
Isobar's challenge was to design a digital service that would remove unnecessary friction while retaining the warmth, trust and personal service our target audience value.
Enterprise needed a seamless car rental experience that worked across all channels, offline and online. And as a worldwide company, Enterprise’s online customer experience needed to reflect the global brand as well as centralise its technology base.
Solution
Through mapping the path to purchase in detail across multiple markets, Isobar arrived at a powerful insight: Consumers are not simply renting a car, they are planning a journey.
In creating a “digital handshake”, Isobar wanted to develop a digital ecosystem that reimagines Enterprise’s core service proposition for the 21st Century, based on a rigorous understanding of the power of fostering the connection between customer and customer service, offline and online.
Isobar created a cross-platform, scalable, interactive showcase and seamless customer experience that can handle millions of users and billions of dollars across the world.
Result
20+% growth YoY
25+ countries
30 languages
iOS Top 10 app
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
DENTSU CREATIVE (Isobar) & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
DENTSU CREATIVE (Isobar): General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
DENTSU CREATIVE (dentsuMB): Mothercare
#BodyProudMums took the bold step of smashing advertising and social media conventions. Instead, the reality of the postpartum body, in all its different glorious manifestations, is on display.
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
Carat: Diageo
By launching the Smirnoff Equalizer in the run up to International Women’s Day, this Smirnoff and Spotify partnership enabled society to take one step closer towards achieving gender parity in m...
DENTSU CREATIVE (Isobar): Enterprise
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
iProspect: Eurostar
Generating conversion for Eurostar by building a system to automate the media buying process for digital performance media.
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
DENTSU CREATIVE (Isobar): Nett
Engaging a young audience by breaking the taboo of talking about first periods.