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BWM Dentsu: The ALS Association

Project Revoice

BWM Dentsu logo
ALS Association logo

0

earned media reach

0

articles globally

0

patients joined the programme for the first month alone

Challenge

Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now.

Within a couple of years of diagnosis, most ALS patients end up paralysed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.

成果数据

Campaign发布1小时内微信阅读量超100,000+,后续还在持续上升。

Author

BWM Dentsu

BWM was born in 1996 by founders Rob Belgiovane, Paul Williams and Jamie Mackay. Today, the BWM Group has over 150 staff with offices in Sydney and Melbourne, providing fully integrated creative solutions to some of Australia’s biggest and most popular brands including Kmart, John West, Weet-Bix and REA. 

The complementary skills of the founding partners remains the foundation to the BWM ethos – collaborative, fast moving hubs of creative, planning and account management collaborating with clients to produce content 
that engages, is shared and most importantly: Gets Australians Talking. 

Find out more

BWM Dentsu: Project Revoice

Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

阅读更多

Vizeum: GhanaPostGPS

Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions. 

阅读更多

Isobar: Aeronaut

Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.

阅读更多

DENTSU CREATIVE (Isobar) & Carat: Dis-Moi Elliot

Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.

阅读更多

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