footfall uplift for those who saw OOH
footfall uplift for those who saw OOH and mobile
sales uplift in the 70 participating stores
C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.
The secondary objective was to increase brand and product awareness.
By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.
This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.
Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.
The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.
26% footfall uplift for those who saw OOH.
40% footfall uplift for those who saw OOH and mobile.
13% sales uplift in the 70 participating stores.
6.7% engagement rate (6x higher than the benchmark in retail).
BWM Dentsu: Project Revoice
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BC&F Dentsu: Heart Foundation
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GoalKeepers17: Rallying around Global Goals
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DENTSU CREATIVE (Isobar) & Carat: Dis-Moi Elliot
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360i: Change the Picture
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Malaria No More: A movement to end malaria
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DENTSU CREATIVE (Isobar): General Motors
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Fetch: Telegraph Media Group
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BWM Dentsu: Qantas
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Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
DENTSU CREATIVE (dentsuMB): Mothercare
#BodyProudMums took the bold step of smashing advertising and social media conventions. Instead, the reality of the postpartum body, in all its different glorious manifestations, is on display.
Dentsu Jayme Syfu: Dead Whale
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HelloWorld: Royal Caribbean
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By launching the Smirnoff Equalizer in the run up to International Women’s Day, this Smirnoff and Spotify partnership enabled society to take one step closer towards achieving gender parity in m...
DENTSU CREATIVE (Isobar): Enterprise
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
Generating conversion for Eurostar by building a system to automate the media buying process for digital performance media.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
DENTSU CREATIVE (Isobar): Nett
Engaging a young audience by breaking the taboo of talking about first periods.