technology-based and scalable content production solution that delivers global consistency & local variation
Content is about winning consumer attention – by capturing a moment, engaging a community and propelling an action. But great content doesn’t come from an engine or a workflow, it’s born out of artistry and intelligence.
This is why we created the Content Symphony – a solution created by the dentsu creative that provides brands with integrated production services, globally enabled by a revolutionary technology and powered by delivery excellence.
By integrating right shoring production services with an AI-enabled technology platform unique in the industry due to its data aggregation capability, dentsu’s Content Symphony delivers a consistent brand experience at every touchpoint while engaging your audience with highly personalised, market-relevant content.
With Content Symphony, you no longer need to compromise creative quality for scale, speed or agility.
Content Symphony delivers:
- Unique in the industry real-time aggregated media, creative, production and performance data reporting to support a better ROI
- Orchestrated access to content specialists around the globe
- A content model that drives value, not just rate card
- Flexible enablement of scale-up/down to be responsive to changing marketing needs
- Always-on studio capabilities available 24/7
- Access to leading-edge technology to drive visibility, efficiency and control
- Centralised delivery and distribution
Cannes Lions won
Integrated, Intelligent Production Globally
Our studio footprint is different by design. We offer a powerful combination of local studios for high touch, and larger hubs for efficiency.
- Live-Action Shooting
- Offline and Online Edit
- Motion Graphics
- Print production
- Front-End Development
- Back-End Development
- AR/ VR
AI-Enabled Enterprise Technology Ecosystem
Content Symphony’s key differentiator compared to any other production solutions in the market is the best-in-class flexible technology platform that underpins our capabilities allowing for creative workflow management, versioning, asset management, monitoring, and aggregated data-driven analysis. Our technology is the first in the market to truly be able to unify data under one single solution, leveraging automated optimization from media, creative and production data performance.
- Creative Intelligence
- Agile & Efficient Content Response
- Storage & Management
- Innovating Creative Tooling
- Workflow Management
- Data, AI & Automation
- Content Distribution