0
approval rating for campaign film
0
approval rating for campaign website
0
of visitors shared the website
Challenge
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website. The campaign was run by a collaboration of Dentsu Aegis Network brands and commissioned by the French Government.
Autism affects 1 out of 100 people, meaning that most people will either be affected or know someone who is affected by the disorder, throughout their lifetime. Despite this, prejudice around the disorder remains exceptionally high, particularly so in France, where only 25% of children diagnosed with Autism attend mainstream schools.
Solution
This campaign aimed to reduce the prejudice by letting the user experience the world from the point of view of Elliot – an 8-year old child with Autism. Through this, the user would be able to better relate to Elliot, leading to increased empathy and reduced prejudice towards those with Autism.
When visiting the website, the user could view Elliot’s day to day struggles and help him overcome them by clicking and scrolling through different given options. The user would then be shown a short film recounting how Elliot’s teacher and classmates helped him get involved in theatre class.
Result
The Elliot experience generated 95% approval for the film, 80% for the website and was shared by 1 in 4 users.
The campaign also generated 56,000 interactions on social media and was widely reported on.
Most significantly, due to the initial success, Dis-Moi Elliot was given to all regional education authorities and is used as educational material in all schools in France.
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
Vigyél Haza Alapítvány – 1%-os kampány
Arany Effie díj Társadalmi célú kampány kategóriában (2019)
Mondelez - BelVita buszmegálló branding
Különleges OOH megoldás a termékelőny kihangsúlyozására
IKEA - Interaktív citylight
Egyedülálló megoldás az IKEA környezettudatos termékeinek bemutatására
Erzsi néni bejglije chatbot a Vénusznak
„2018 legjobb digitális megoldása” (DMBP)
D&G Light Blue OOH kampány
A mai rohanó világban nem várhatjuk el, hogy köztéri plakátjaink elérjenek minden siető szemet, így megjelenünk mobilon is.
OMV - Infotainment videók
Wéber Gábor MaxxMotion Vlogja
Burger King – Házias Steakburgonya bevezető kampány
Hogyan vezessünk be digitális kampánnyal egy olyan gyorséttermi terméket, aminek fő ismérve a háziasság? Egy igazi nagymama támogatásával!
Provident content marketing stratégia
Hogyan lendítsük fel egy pénzügyi szolgáltató weboldalának organikus forgalmát content marketing eszközökkel?
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.