Dentsu Aegis Network Acquires Leading Media Agency Veriplan in Chile
The full-service media agency will become part of Vizeum, launching the brand in the market
Dentsu Aegis Network today announces the acquisition of Veriplan, a leading full-service media agency based in Santiago, Chile. Veriplan will be integrated into Dentsu Aegis Network’s media agency Vizeum, launching the brand in Chile and expanding its operations for existing and future clients. This acquisition will also consolidate the group’s innovative media capabilities in the market, whilst further scaling its position in the Latin American region.
“We are delighted to extend the Vizeum global network footprint into Chile. We have worked with Veriplan as partners ahead of this acquisition and I am very confident that we have a strong capability and cultural fit. We welcome the entire team into the Vizeum family”, said Thomas Le Thierry, Global President of Vizeum.
“With a trajectory of success and consistency, Veriplan was a natural pick as it is very aligned with Vizeum and Dentsu Aegis Network’s expansion strategy to stay at the forefront of an increasingly competitive market with sound growth prospects for 2017,” said Claudia Colaferro, President of Dentsu Aegis Network Latin America.
Originally founded in 2005 as part of the creative agency Veritas S.A., Veriplan spun off in 2010 to become a dedicated full-service media agency providing media planning and buying, digital, search and out-of-home services to leading clients including the Concepción lottery and Toyota Chile.
Following the acquisition, Patricio Cerda will continue to lead Veriplan’s successful team as General Manager of Vizeum Chile, driving the business expansion in the market and integration within Dentsu Aegis Network.
“We are proud to support this operation, which will provide large-scale performance and numerous opportunities for growth and innovation to our current and future clients,” said Ivan Pozarski, CEO of Dentsu Aegis Network Chile.
“Establishing synergies and joining efforts with Dentsu Aegis’ global network creates the path for us to raise the bar and exceed our clients’ expectations,” said Patricio Cerda, General Manager of Vizeum Chile.
“We look forward to combining the agency’s success story and talent with the visionary and winning spirit of Dentsu Aegis Network. It will certainly be a very fruitful trajectory filled with learning and accomplishments for everyone involved,” he added.
With Vizeum present in 55 countries globally, Vizeum Chile will be part of Dentsu Aegis Network Chile’s operating model, leveraging the expertise, resources and capabilities available across the group.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists. www.dentsuaegisnetwork.com
Part of Dentsu Aegis Network, Vizeum was launched in 2003. In an increasingly connected and convergent world, Vizeum’s vision is to accelerate business growth through media. The agency achieves this through two guiding principles – adopting the 70/20/10 model of innovation management and a mantra of ‘Simple strategy, brilliantly activated’, turning ideas into valuable business solutions, all of which is underpinned by our bespoke research tool, CCS, real-time reporting and our unique Dentsu Aegis operating model, delivering integration without compromise. The Vizeum network is present in 77 offices in 55 countries around the world.