Dentsu Aegis Network Acquires White Label
Chile’s Leading Performance Agency will Join iProspect, Launching iProspect Chile
SANTIAGO, Chile - Dentsu Aegis Network today announces the acquisition of Chilean performance agency, White Label. Following the acquisition, White Label will rebrand to iProspect, the world’s leading digital marketing and business performance agency, marking its official launch in Chile. This acquisition provides greater scale for iProspect in Latin America, one of the fastest growing media markets in the world with 110% digital ad spend growth in the last three years (source: eMarketer).
Founded in 2012, White Label brings its team of 30 performance marketing specialists to iProspect. The agency specializes in digital advertising services including SEO, SEM, social, paid media and digital analytics, and counts brands such as L’Oreal and Banco Ripley as clients.
"For Dentsu Aegis Network Chile, launching iProspect is a direct result of the growth of our local operation and confirmation of the vitality of the Chilean market. White Label is a true pioneer in our industry and brings an infusion of young digital talent to our business, as well as a strong leader in Alejandro. This acquisition will enhance our ability to help clients build brands across Latin America, while also achieving our vision of becoming a 100% digital economy business by 2020," said Claudia Colafferro, CEO, Dentsu Aegis Network Latin America.
iProspect Chile will continue to operate under the successful leadership of White Label’s founder and Managing Director, Alejandro García, who will report to Iván Pozarski, CEO, Dentsu Aegis Network Chile and Philippe Seignol, President of iProspect in Latin America.
"Joining Dentsu Aegis Network is the natural next step in the evolution of White Label and validation of our performance leadership, our consistent growth and the strength of our portfolio of best-in-class work for major brands. Becoming part of iProspect will enhance our scale and access, allowing us to leverage the most advanced digital creative and performance strategies to drive the success of our clients’ businesses," explains Alejandro García, Founder and Managing Director, White Label.
"Chile is a key growth market in Latin America where we’ve sought a presence for some time now. I’m delighted to welcome White Label to the iProspect network and am confident that together we will deliver people-first and data-driven strategies that will transform businesses in Chile," said Philippe Seignol, President of iProspect in Latin America.
This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Chilean team to more than 100 professionals serving more than 70 clients.
Financial terms of the transaction were not disclosed.
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.
Founded in 1996, iProspect is the first truly global digital marketing agency, with 4,300+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, adidas, Hilton, P&G, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.’s “The Forrester Wave” Report for search marketing agencies. iProspect has also been listed as the “Best Agency for Performance Marketing” by iMedia three years in a row, MediaPost’s 2015 Search Agency of the Year and iMedia’s Best Agency for Search.
About White Label MKT
Founded in 2012 and headquartered in Santiago, White Label MKT´s team of 34 helps leading national brands grow market share, acquire new customers, and deliver profitable sales. White Label MKT provides first in class digital paid media and SEO services, programmatic buying, web analytics, and measurement tools to 50+ high profile clients including Gourmet, Oxford Bikes, Entel, Lancôme, Dunkin Donuts, La Preferida and Converse.