Dentsu Aegis Network extends digital scale in Malaysia through acquisition of Consider Digital

Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu Aegis Network’s global performance marketing brand iProspect in Malaysia to form Consider iProspect. The acquisition will instantly scale the agency’s business whilst further strengthening Dentsu Aegis Network’s digital propositions in the market.

Based in Kuala Lumpur, Consider Digital was co-founded in 2013 by Kasper Wandi and Therese Schwensen. Wandi is a former member of Google’s senior leadership team with a strong track record of shaping the digital strategy of over 100 clients across Europe and Asia Pacific, whilst Schwensen is an award-winning digital expert with IBM and LinkedIn. Under their leadership, Consider Digital has grown to a team of 50 strong digital specialists and services leading clients in various sectors and markets, including HSBC, Astro, TuneTalk, Marini’s on 57 and Intercontinental among others.

Post-acquisition, Kasper Wandi will lead the newly-formed Consider iProspect as CEO and will report into Nicky Lim, CEO Dentsu Aegis Network Malaysia. He will be supported by Therese Schwensen, Chief Operations Officer, Andrew Turner, Chief Business Officer, and James Lyne, Chief Strategy Officer.

Commenting on the acquisition, Nicky Lim, CEO, Dentsu Aegis Network Malaysia said: “Digital marketing is evolving at an unprecedented rate with data being the new currency of business. This new partnership reinforces the synergies between iProspect Malaysia and Consider Digital in driving digital performance to elevate our clients’ businesses through a combination of innovation and data analysis, whilst also setting the pace for accelerating Dentsu Aegis Network’s robust growth in Malaysia. The only way is forward and we are going full speed ahead.”

Dick van Motman, Chairman and CEO, Dentsu Aegis Network Southeast Asia said: “Malaysia is a key market for us in Southeast Asia and one that is ripe to accelerate our convergent proposition with digital and creativity at its core. By joining forces with Consider Digital, we are taking a big step forward adding a significant component to unlock more opportunities in the market. This investment will continue our growth momentum and further bolster our digital scale in the Southeast Asia region and beyond.”

Ruth Stubbs, CEO, iProspect Asia Pacific said: “To remain competitive, we need to ensure we are a leader in data analytics led performance media. Consider Digital brings with it just that: a 360° digital marketing provider with advanced expertise on data analytics and performance marketing. We’re excited to work with the combined Consider iProspect team to grow the business and cement our position in the region.” 

Kasper Wandi, CEO and Founder, Consider Digital commented: “It is the perfect time for us to elevate ourselves by partnering with an established global market leader. We pride ourselves on being the most diverse digital agency in Southeast Asia, and with the expertise drawn from the network, we are only touching the tip of the iceberg in terms of growth potential. We look forward to working with the other brands in the network to grow our clients’ businesses as we grow our own.”

 -ENDS-

For further information contact:

Pei Xuan Lim
Communications Manager, Asia Pacific
Dentsu Aegis Network
T: +65 6501 1693
E: peixuan.lim@dentsuaegis.com

Audra Ooi
Marketing & Corporate Communications Manager
Dentsu Aegis Network Malaysia
T: +603 2087 8439
E: audra.ooi@dentsuaegis.com

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists. www.dentsuaegisnetwork.com/asiapacific 

About iProspect

Founded in 1996 as a specialist Search agency in the US, iProspect has evolved to dominate the global digital performance marketing space, driving digital performance for clients through Paid & Natural Search, Performance Display, Affiliate Marketing, Mobile, Paid Social, Social Media Management, Content Generation, Lead Generation, Analytics and Conversion Rate Optimisation. The iProspect team stretches across 47 countries with 60 offices and over 2,000 employees and works with some of the world's leading advertisers including adidas Reebok, American Express, Burberry, Disney, General Motors, Hilton, Nokia and Shangri-La Hotels & Resorts. iProspect is wholly owned by Dentsu Aegis Network, having been acquired as part of Aegis Media in 2013.