Dentsu Aegis Network realigns its business in Germany, uniting its strong digital and social expertise - mcgarrybowen to rebrand as Isobar in Germany

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Dentsu Aegis Network today announces the realignment of two of its network brands in Germany, creative agency mcgarrybowen and full service digital agency Isobar, which collectively will be known and operate as Isobar, with immediate effect.

This announcement reflects the strong digital, social and creative capabilities at the heart of both local agencies, united to form one of the most experienced digital creative teams in Germany. The realignment does not affect either brand outside of Germany.

Headquartered in Düsseldorf, Isobar now employs more than 100 specialists delivering creative and digital marketing solutions for clients across Germany, and will be led by mcgarrybowen’s three Managing Partners - Jörg Zabel, Daniel Könnecke and André Limmer. In recent years the trio have grown mcgarrybowen into a highly regarded and successful creative and digital agency in Germany, with prestigious client wins including Nintendo, Campari-Group, Reebok and ProSiebenSat.1 Digital.

Nigel Morris, CEO Dentsu Aegis Network Americas & EMEA said: “Germany is a strategically very important market for us. This realignment will play a crucial role for the local development of Dentsu Aegis Network’s service offering, while expanding Isobar’s operations across Germany. Their shared philosophy and focus combined with the skills of the newly expanded team will enable us to provide innovative and integrated business solutions to help our clients master the increasingly complex challenges their businesses are facing. ”

Jean Lin, Global CEO Isobar, said: “We’re excited to welcome the mcgarrybowen team into the Isobar family. We’ve always shared the same vision, that digital has the power to deliver the best ideas to change our clients businesses. The combination of mcgarrybowen’s creative excellence and our commitment to ideas without limits will make a perfect marriage for our teams and clients in Germany.” 

Jörg Zabel, new CEO Isobar Germany, said: “We are thrilled to be joining the Isobar family and are looking forward to new opportunities ahead. Isobar’s global reach will open up new opportunities for our clients in Germany and the Austria-Switzerland region. We are excited to harness our team’s collective expertise to create business solutions for our clients in the digital world that go beyond traditional communication and services.”

With more than 3,000 employees in 67 offices across 41 markets, Isobar is the largest full service marketing agency within the Dentsu Aegis Network. Isobar Germany’s key clients include local and global brands such as Goldwell, Nintendo, Reebok, the Campari Group, Bank für Sozialwirtschaft, Peugeot and Q-Cells.

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For further information contact:

Judith Weiland
Director Corp. Comms Central Europe
T: +49 (611) 9788 424

Kirsten Doddy
Global Head of Corporate Communciations
T: +44 (0)20 7070 7751

Notes to Editors:

About Isobar
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled through technology, to transform businesses and brands. We have over 3,000 digital pioneers in 67 offices, across 41 markets worldwide. In 2013 Isobar won over 170 awards, including 18 Agency of the Year titles and we have won two consecutive, Asia-Pacific Agency Network of the Year Awards. Key clients include adidas, Coca-Cola, Disney, General Motors, Google, HBO, Kellogg’s and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. 

About mcgarrybowen
mcgarrybowen is a global, full-service, integrated marketing communications agency network headquartered in New York, with offices in Chicago, London, Shanghai and São Paulo. The Agency was founded in 2002 on a simple request to clients: “give us your biggest problem.” Over the decade since, mcgarrybowen has grown to become one of the most successful agency start-ups ever, earning “Agency of the Year” honors from Advertising Age in 2009 and again from both Advertising Age and Adweek in 2011. Famous for big, organizing ideas and iconic storytelling, mcgarrybowen counts some of the world’s most admired companies as its clients, including Disney, Verizon, JPMorgan, Procter & Gamble, Mondelez, Kraft, Mariott, Dr Pepper Snapple Group, Chevron, Crayola, Sears, and United Airlines. 

About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.