Dentsu Aegis Network’s Isobar strengthens its position in Canada by acquiring SPOKE Agency
Dentsu Aegis Network today announces that it has acquired SPOKE Agency, a leading digital creative firm based in Canada. Post-acquistion, SPOKE will become part of Isobar, Dentsu Aegis Network’s award winning full-service global digital marketing agency.
Founded in 2009 and highly regarded for its creativity, SPOKE’s progressive agency model merges strategic planning, creative and content production, experiential marketing, media planning, buying and placement for brands in the lifestyle, retail and entertainment sectors. Headquartered in Toronto, the youthful agency of more than 25 staff, also has satellite offices in Vancouver and New York.
Enhancing Dentsu Aegis’ digital expertise in the market, SPOKE will combine with Isobar Canada to create a strong team. The new Isobar Canada will be led by SPOKE co-founders Jeff Greenspoon, CEO, and Kai Exos, Chief Creative Officer. Greenspoon and Exos will report to Annette Warring, CEO, Dentsu Aegis Network Canada.
“Commonality of vision and values is a key part of the equation in building our network’s continued path to growth in Canada,” said Warring. “SPOKE is a dynamic and highly creative digital agency whose collaborative culture and cutting-edge marketing solutions we know first-hand through their successful work and results on behalf of our existing shared clients. Today, SPOKE officially joins the Dentsu Aegis Network family to further enhance our offering in Canada and our convergent solutions for clients.”
“SPOKE’s proven track record of delivering innovative digital and experience-driven solutions embodies our vision of Ideas Without Limits. Both Jeff and Kai bring to Isobar a dynamism and relentless ability to push the envelope through technology, insights, and connectivity that will further accelerate our development into a full service digital agency in Canada. We welcome Jeff, Kai and the whole SPOKE team to Isobar,” added Jean Lin, Global CEO, Isobar.
Exos and Greenspoon shared their vision, “After 10 years working side-by-side as partners, we can truly say that our love for the work has grown exponentially with each incredible team member. Following in the footsteps of Isobar pioneers, our family’s collaborative spirit is invigorated to bring that limitless potential to our treasury of brands. Today, our team joins the brilliant minds at Isobar and the wider Dentsu Aegis Network family — as champions of the future of advertising.”
Financial terms of the transaction were not disclosed.
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For further information contact:
Director of Communications
Dentsu Aegis Network Canada
|Kirsten Doddy |
Global Head of Corporate Communications
Dentsu Aegis Network
+44 7979 537 995
Notes to Editors:
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.
About SPOKE Agency
SPOKE is a Creative Agency with global work extending from offices in Toronto, Vancouver and New York. Taking a digital approach to integrated communications, the agency crafts experience-driven campaigns for global brands in the lifestyle, retail and entertainment sectors. Challenging traditional marketing concepts in our longstanding relationships, we collaborate with Entertainment One, Yahoo, Infiniti, Google, Bear Flag Wine, Disney, Contiki, and Viacom, among others. The agency’s team of provocateurs listens closely to global trends and cultural shifts to change the way we interact with each other.
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled through technology, to transform businesses and brands. We have over 3,000 digital pioneers in 67 offices, across 41 markets worldwide. In 2013 Isobar won over 170 awards, including 18 Agency of the Year titles and we have won two consecutive, Asia-Pacific Agency Network of the Year Awards. Key clients include adidas, Coca-Cola, Disney, General Motors, Google, HBO, Kellogg’s and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.