Dentsu Entertainment’s exclusive multi-year partnership with the Los Angeles-based talent and entertainment company behind “Creator Hollywood” will develop original shows, films and formats with today’s most influential creators, giving brands an opportunity to help shape the next generation of entertainment

 Dentsu Entertainment, dentsu’s global specialist entertainment division, today announced an exclusive, multi-year partnership with Made By Us Studios (MBU), the creator-led studio of industry leading digital talent management firm Made By All (MBA). The partnership has come together to develop and produce original, creator-led shows, films and new entertainment formats built around today’s most influential talent. Unveiled at Cannes Lions 2026, the partnership gives brands a new route to engage with audiences through the entertainment they seek out. 

The partnership is the latest move by dentsu entertainment to build solutions at the meeting point of brands and culture, working with leading creative organizations to invent new formats and original IP. The audiences brands most want to reach are spending their time with creators and the content they make; content which travels across platforms and markets organically and at speed. Made By Us Studios is pioneering creator-led entertainment that arrives with built-in audiences, and as part of this new partnership, dentsu entertainment will help brands find a natural role inside it. 

Founded in 2017 by Leanne Perice, Los Angeles-based Made By All represents many of the world’s most-followed creators and is increasingly a maker of premium entertainment in its own right. The firm turns that talent into shows, films and original IP, through Made By Us Studios, led by Perice alongside Co-CEO Tanya Cohen, strategic advisor and key board member Ondre Seltzer, PhD, and strategic advisor Eric Bromberg.  

Under the partnership, the two companies will develop, produce, and distribute original creator-led entertainment across scripted, unscripted and animated formats, with brands able to partner into that IP from the first idea rather than buying space around it once it exists. Dentsu entertainment and Made By All will take the offer to market together across dentsu’s network and will open it up in new markets over the life of the agreement. 

Cathy Boxall, Global Head of Entertainment at dentsu, said: 

“Audiences have moved. They are spending their time with creators and the shows those creators make, and that is where the most valuable attention now sits. Made By Us Studios is one of the best in the world at turning that talent into proper entertainment, with the audience already built in. Bringing them together with dentsu means we can help brands co-create shows, films and formats people actually want, rather than only buying their way into a feed.” 

Leanne Perice, Founder and CEO of Made By All and Co-CEO of Made By Us Studios, said: 

“For years, we've believed that creators would become the next generation of entertainment companies, moving beyond the role of talent to serve as owners, producers, and builders of scalable IP. That's the vision behind Made By Us Studios and what we call “Creator Hollywood.” Today's most influential creators aren't waiting for traditional systems to greenlight their ideas; they're bringing massive, highly engaged communities with them and creating demand before a project is ever made. By partnering with dentsu, we're creating a new model where brands can participate in that process from the beginning, helping bring creator-led stories, worlds, and franchises to life."

Tanya Cohen, Co-CEO of Made By Us Studios, said: 

“Made By Us Studios was built to bridge the gap between the creator economy and Hollywood. We partner with creators to develop premium entertainment that starts with audience, community, and cultural relevance from day one. The traditional model has always been to build a show and then find an audience. We believe the future works in reverse. Creators already have passionate communities who want to follow them across formats. Partnering with dentsu allows us to scale that vision globally.”

The partnership, co-developed by dentsu’s EVP, Entertainment, IP Strategy & Financing, Geneva Wasserman, is the latest in a run of moves by dentsu entertainment to help brands build and own entertainment, not just advertise around it. In February, dentsu entertainment co-produced The Golden Pear Affair, America’s first brand co-produced feature-length “microsoap”, with P&G Studios and the Native brand.

The partnership goes live immediately, with the first joint productions expected later in 2026. 

MADE BY ALL PR CONTACT: madebyall@5wpr.com

About Made By All:

Made By All is a leading digital management company focused on representing talent who are defining the creator economy and culture. They provide exclusive management, business development, and social venture - building the blueprint of Creator Hollywood™. With deep brand relationships and a creator-first approach, they build custom strategies for each client that drive community, scale, and lasting global impact.

About Made By Us:

Made By Us is a next-generation premium content studio built at the intersection of Hollywood and the creator economy. In partnership with Made By All, the studio develops and produces culturally resonant, creator-driven IP designed for global audiences.

About dentsu Entertainment

Dentsu Entertainment is the specialist entertainment division of dentsu, and part of the global dentsu Sports & Entertainment practice. Dedicated to developing, financing, producing, and marketing content that creates cultural connections, dentsu entertainment delivers value for audiences, rights holders and brand partners. Its work spans film, TV, anime, gaming, and emerging formats, leveraging innovative commercial models and global creative expertise to shape stories that drive the cultural conversation and resonate across platforms.

Current slate highlights include The Angry Birds Movie: 3 (with Rovio, Flywheel Media, and Paramount Pictures) – releasing January 2027; and Ball Games – an all-new animated feature in partnership with PGA of America and producer John Cohen (Despicable Me, The Angry Birds Movie).

These projects reflect dentsu’s commitment to IP investment and entertainment innovation, connecting fans of world-class content to the brands they love.