Dentsu has been named a Strong Performer in The Forrester Wave™: Media Management Services, 2026, with the highest  scores possible in the Innovation, Partner Ecosystem and Technology & Implementation Services criteria.

We believe these scores are a reflection of dentsu’s Innovating to Impact promise in action. Dentsu orchestrates the right expertise and partners around each client challenge, building on more than 125 years of client trust. Ideas are developed through client teams and specialist partners to achieve tangible solutions and client value. The result is a model that connects dentsu’s own IP with the platforms each client already uses, giving them greater flexibility, transparency and control.

Will Swayne, Global Practice President, Media & Integrated Solutions, dentsu, said: “We are the growth partner that anticipates and solves our clients’ most important challenges. That means understanding their business and bringing the right expertise, technology and partners together to help them grow. We feel this is reflected in Forrester’s assessment. For us, Innovating to Impact means turning innovation into meaningful results for our clients.”

2026 has been a year of momentum across Carat, iProspect and dentsu X, dentsu’s three global media agencies. It follows Carat’s Media Network of the Year title at Cannes Lions 2026, dentsu’s reappointment as Heineken’s global media partner and the win of Netflix EMEA, iProspect’s celebrating its 30^th anniversary and a joint iProspect and dentsu X win for Tapestry across EMEA. Carat has also strengthened its global leadership with Chrissie Hanson, Sarah Stringer and Bram Meuleman, and launched its Difference Engineered positioning, focused on measurable client advantage.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here