Dentsu names André Andrade CEO EMEA
Dentsu today announced the appointment of André Andrade as CEO, dentsu EMEA overseeing the integrated growth strategy and business execution for dentsu within the Europe, Middle East & Africa (EMEA) region. Andrade joins the community of Regional CEOs overseen by Giulio Malegori, recently appointed Group Chief Operating Officer, Dentsu Group Inc.
Andrade has been part of dentsu for nearly 20 years demonstrating a proven ability to drive growth and scale client relationships across EMEA markets. Since 2004 he has served as CEO, dentsu Portugal, CEO of dentsu Spain & Portugal and further assumed the responsibility CEO Iberia & Sub-Saharan Africa (IBSSA) in 2013.
In this most recent role, Andrade significantly grew revenue and performance in the IBSSA cluster and delivered a successful acquisition plan that integrated ten operations across media, creative, content and data bringing new capabilities and talent to dentsu teams, delivering on a true one dentsu market offering. Andrade also overseas dentsu’s Client & Solutions Hub for EMEA, in charge of driving client-centric strategy for integrated growth solutions across the region.
“André has shown passion and commitment to bringing together the best of dentsu and spearheaded innovation to deliver integrated solutions at scale,” said Hiroshi Igarashi, President and CEO, Dentsu Group Inc. “I am looking forward to working in close collaboration as we continue to focus on putting our clients at the center, and delivering a seamless, integrated experience, driving growth and competitive advantage.”
“Having worked with André for many years, I have witnessed first-hand his commitment to leading teams, transforming businesses, and driving client growth,” said Giulio Malegori, Group Chief Operating Officer, Dentsu Group Inc.. “He has extensive understanding of the Europe, Middle East and Africa region which means he is well positioned to understand the diverse needs of our people, clients and consumers.”
“It’s an exciting time to be part of dentsu given our uniqueness in the marketplace, sitting at the intersection of marketing, consulting and technology. We are committed to embracing client-centricity at the core of everything we do and the decisions we make,” said Andrade. “I am ready to take on this next opportunity with dentsu and look forward to working together with our 16,000 people across EMEA in delivering innovation and people-centred transformation for clients.”
Dentsu will announce Andrade’s successor over the coming weeks.
Global Head of Strategic & External Communications
Chief Communications Officer, EMEA
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), we are headquartered in Tokyo, Japan and our 72,000-strong employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Notes to editors:
André Andrade CEO, dentsu EMEA
André Andrade joined dentsu (Aegis Media at the time) in 2004 as CEO of Portugal. In 2011, he moved to Madrid, managing Spain and Portugal, assuming the responsibility of IBSSA in 2013.
In early 2023, Andrade took the additional responsibility to lead the Client & Solutions hub for EMEA. He was appointed EMEA CEO in October 2023 and is a member of the Dentsu Group Executive Management team.
Andrade started his career in marketing at P&G in 1992. In 1996, André moved to the Portuguese industrial and retail group Jerónimo Martins where he held roles in category management, sales and general management across various parts of the business. In 2002, he moved to Brazil as CEO of Cintra breweries, where he stayed until returning to Portugal and joining dentsu.
Under his decade long tenure as IBSSA CEO, the region grew its revenue by 5 and profits by 20, having been for the last 4 years the leading agency group in Spain, the leading media agency in Portugal and the fastest growing network in Africa. This was delivered by organic growth and a highly successful acquisition plan, integrating over ten operations ranging from media, creative, content and data that brought new capabilities and talent to the dentsu proposition, under a true one dentsu market offering. As CEO, dentsu EMEA, Andrade leads over 16,000 people across 45 markets in delivering innovation and people centred transformation for clients.