Dentsu Aegis Network Wins Shiseido Co., Ltd. Global Media Account
Dentsu Aegis Network, the first truly global communications network for the digital age, today announces that it has won the global media account for Shiseido Co., Ltd., Japan’s leading cosmetics company, following a full, competitive agency review in the latter half of 2013.
Beginning in July 2014, the Shiseido account will be managed by Vizeum utilising the Dentsu Aegis Network and includes media planning and buying, consumer insight, activation and innovation and global media partnerships. The contract coverage will initially be limited to major markets with gradual expansion to the entire Shiseido group network, excluding Japan. Global Client President of Vizeum, Lee Hawkins, will lead the account through Vizeum’s hubs in Singapore, Paris, London and New York, with close collaboration with the Dentsu team in Tokyo.
Commenting on the appointment Mr Carsten Fischer, Representative Director and Corporate Senior Executive Officer of Shiseido said: “This project is part of our vision to strengthen our capabilities as a truly global marketing organization. Recent strides have realigned our business operations to a global scale, including back-office integration in multiple regions and building a centralized digital operations base. By unifying our media account on a global level, we move into the second stage. The appointment of Dentsu as a long-term domestic partner and the newly expanded global network has proven that they will prove to be the best fit for Shiseido.”
Thomas Le Thierry, President of Vizeum Global said: “We are absolutely delighted to be appointed by Shiseido to lead and deliver their global media account. This is a significant success and builds on the strength and quality of the existing relationships in our business with Shiseido.
“The appointment recognises our ability to deliver results-driven solutions as one network on a global scale. Innovation and our ability to leverage media in the convergent environment are central to our work and it is this that we are committed to deliver to Shiseido, contributing to their future business success.”
Tim Andree, Executive Chairman of Dentsu Aegis Network said: "This is a landmark account win for the Dentsu Aegis Network; bringing together the best of Dentsu and Aegis for clients and delivering results across the world as one company through our unique integrated operating model. We are looking forward to the opportunity to serve Shiseido across the globe, building on and enhancing our long-standing relationship.”
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For further information contact:
Global Director of Communications & Marketing
T: +44 (0)20 7550 3469
Notes to Editors:
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its six global network brands - Carat, iProspect, Isobar, Posterscope, Vizeum and the Dentsu agency brand – and supported by its growing multi-market brands including Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications (PR), psLive and 360i - Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.
Connections that Count: Because today is all about being connected, interconnections and interdependence, Vizeum embraces these global opportunities and innovates to solve business challenges. Innovation is the central pillar of our agency. We develop research and insights to better understand the group and the social motivations of people that we want to talk to and influence in new spaces. We focus on the value, the quality and the intensity of the connections that we trigger in the consumer world. With 1,100 passionate people in 39 markets we build connections that count.
Founded in 1872 as the first Western-style pharmacy in Japan, Shiseido marks 142 years of delivering beauty and wellness this year. From its beginning, Shiseido has combined the best of Eastern and Western technologies and aesthetics with its own originality to produce cosmetic products of the highest standards. Today, with five regional research centers and more than 1,000 dedicated researchers working around the globe, the company also funds and partners with world-renowned researchers and institutions to achieve the most advanced technology and cosmetic science. In constant pursuit of optimal beauty, health, and wellbeing, Shiseido upholds its "Mission, Values, Way" corporate philosophy in each activity and every customer interaction. As a leading global cosmetic group with more than over 100 brands in its family, including NARS, Bare Escentuals, and Beauté Prestige International (BPI), Shiseido totals over $7 billion in annual sales and has presence in 121 countries and regions.