BC&F Dentsu tell friends to shove it this summer

Published on:

The all impressive BC&F Dentsu ‘Brewery, Distillery and Designery’ has rolled out its next thoughtful Christmas gift to its friends and partners; Up Yours.

Nothing screams Summer like a cold beer and a BBQ, so Dentsu has combined the best of both worlds and encouraged recipients to get amoungst and shove a can of beer up a chickens ass.

Ah, summer feels.

BC&F Dentsu Up Yours

BC&F Dentsu commissioned The Occasional Brewer in Wellington with the unusual request to help craft a beer which while potentially drinkable, is more suited to flavouring a fowl’s fundament. The result was ‘Up Yours’, a lager flavoured with Lemon and Thyme which will add a subtle piquancy to any poulet’s posterior.

Managing director Murray Streets says, “With about 600 cans that needed hand-labelling, it certainly tested the Christmas spirit, but as always, it’s a fun way to share our capabilities, and say thanks, or in this case, up yours to our friends.”

BC&F Dentsu Up Yours 3

Last year the agency release ‘Post Truth Vodka’, which was no mere bottle of vodka. This was Post-Truth Vodka, complete with well written and amusing copy: “Like truth, distilling can be a tedious yet worthwhile process.”

BC&F Dentsu Post Truth Vodka

The limited-edition run of Up Yours will be distributed to friends and family of the agency so that no bird’s bunghole need miss out this summer.

BC&F Dentsu

Founded in 2008, BC&F has grown to become one of New Zealand's leading full-service agencies, providing a range of advertising communications services that include the development of advertising strategies, creative production and media buying, as well as digital and social media marketing. In the Effie Effectiveness Index, BC&F came in at No. 1 in the Most Effective Independent Agencies April 2015 rankings for the Asia-Pacific region and at No. 5 globally.

Find out more