BC&F Dentsu’s Christmas gift enters phase 3 trials. Enjoy.

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As a tribute to possibly the worst year in human history, or to simply help you forget the entire thing, The BC&F Dentsu Distillery and Designery is at it again. This year they've teamed up with The Spirits Workshop to create a gorse-infused absinthe. Yum.

‘MMXX’ or ‘2020’ for the Art Directors tuning in, tastes like a mouthful of murder hornets and goes down like a Covid-19 nasal swab. Although with a bit of sugar it’s actually drinkable, at 66.6% it’s also perfect for lighting and hiffing into the rabble at your local riot.

Luke Farmer, Managing Partner described the drink as ‘prickly’, whilst Junior Creatives, Guy and Clem described it as ‘free’.

Murray Streets, Managing Director goes on to comment, ‘I shouldn’t have to say this but it is 2020 - please under no circumstances inject this liquid’.

If you think you can spot all the nods to 2020 on the label, get in touch at isurvivedmmxx@bcfdentsu.com and you could win your very own bottle.

And if you don’t like it, blame Bill Gates.

Illustrator: David Ogilvie

Photographer: Ross Brown 

Retouching: Cameron Jones

BC&F Dentsu

Founded in 2008, BC&F has grown to become one of New Zealand's leading full-service agencies, providing a range of advertising communications services that include the development of advertising strategies, creative production and media buying, as well as digital and social media marketing. In the Effie Effectiveness Index, BC&F came in at No. 1 in the Most Effective Independent Agencies April 2015 rankings for the Asia-Pacific region and at No. 5 globally.

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