Meridian and BC&F issue paperless press release to announce launch of their latest campaign

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Saving the planet can be bloody hard. No one knows that better than Nigel, the hero of Meridian’s latest campaign from BC&F Dentsu. He’s the planet-saver in all of us – heroically saying hell no to that straw, plastic bag, or car trip, and sticking to his guns, no matter how sticky things get for him…or his beanie.

In their latest campaign Meridian salutes Nige and his heroic efforts, then offers an easier way – switching to them, and supporting New Zealand’s largest generator of, and biggest advocate for, 100% renewable energy.

The campaign, created by BC&F Dentsu and directed by the legendary Adam Stevens, goes live in TV, radio, outdoor and digital thanks to OMD.

“As people become aware of the impacts of climate change, they’re looking for like-minded companies. That’s why these new ads are an approving nod to the actions big and small that Kiwis are trying to take to do right by the planet. By choosing Meridian you’re not just choosing to support a company that only generates electricity through wind, water and sun but is also, helping save the Kākāpō, and undertaking a number of long-standing environmental restoration projects in the areas in which we operate”, says Michael Healy, Chief Marketing Officer.

Says Bex Radford, Creative Partner, BC&F Dentsu:

“Nige is the planet-saving legend in all of us – reminding us that Meridian is here to save our vegan bacon, for all those days we’ve forgotten our Keep Cup, left our reusable bags in the car, and accidentally said yes to Jervois Steak House on meat-free Monday. 



Client: Meridian Energy

Creative agency: BC&F Dentsu

Media agency: OMD

Production: Good Oil

Director: Adam Stevens

dentsu Meridian