Carat welcomes Countdown

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We are pleased to announce that Countdown will be moving their media strategy, planning and buying from Stanley St to Dentsu’s media agency, Carat, effective September.

Comment below from Sally Copland, Countdown’s GM Brand and Countdown X:

“Kiwis are communicating with businesses in completely different ways than they used to, and it’s important to use that we keep pushing ourselves to stay relevant and interesting for our customers no matter how they want to engage with us.  Stanley St (and before them Ogilvy) has played a critical role in supplying media services to our business for over 20 years, and I’m proud that we have achieved a huge amount together over this time.  It’s been a tough decision to make this change and we are enormously grateful for the passion and dedication the Stanley St team has shown our business.

“We’ll be moving media services to Carat New Zealand, which is part of the Dentsu network.  We’re excited to work with Robert and the Carat team, and to continue talking to customers in new ways and places.  Carat have proven expertise across the media landscape, but are also widely respected for their collaborative approach and talented team.  We’re looking forward to bringing these skills to our Countdown business together with our creative agency Greenhouse NZ.”

 Comment from Rob Harvey, Dentsu Aegis Network NZ CEO:

“We are thrilled to be given the opportunity to partner with the team at Countdown. Countdown are an iconic business that is interwoven into communities across New Zealand, and we feel privileged to be working with them to continue building their great brand. 

Now more than ever, customers have higher expectations from retailers and we are really excited about Countdown’s commitment to innovation in media to drive more positive customer outcomes, and accelerate the growth of their business in the digital economy.”

Countdown Store


Carat is the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands. 

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