Carat Chats - Episode 6 , The Agency Issue

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This week we sit down with Rob Harvey, CEO of Dentsu Aegis Network NZ and Rachel Anderson-Cormack, Head of Operations for DAN NZ, to talk the agency. How do they run? What goes into a great agency network? How should we be charging clients for a fair and equitable value exchange and what does the future hold for them?

Agencies are a cornerstone of the marketing industry, how can we build the best types, what skills will we need in the future and how do we retain, or rebuild the value that clients have in us?

Grab some time, sit down and let us talk you through it!


Listen to CARAT Chats Episode 5,  The Agency Issue here

Listen and subscribe to the CARAT Chats channel via iHeart RADIO here

Carat

Carat is the world’s first media agency and is the largest media agency network in DAN. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands. 

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