Dentsu wins at 2020 Beacon Awards

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The Commercial Communications Council Beacon Awards for 2020 took place yesterday, Wednesday 10 June, with a different post-COVID format.

The Awards were hosted via live broadcast over Zoom by a comfortable and barefoot Hayley Sproull, with agencies dialling in and a live connection to the winners as they were announced. 

Dentsu had 15 finalists and walked away with 2x Gold Awards, and 4x Silvers for the campaigns as follows:

Charity Category:

Gold – Movember, A moment against silence
Silver – Movember, Happy Hour

Best Creative Media Idea:

Silver – DB, I’m Drinking it for You

Most Effective:

Gold – DB, Seal of Approval
Silver – DB, I’m Drinking it for You

Best Launch:

Silver - DB, Seal of Approval


In addition to the above a number of awards were also won by OMD for Meridian Energy, for work in partnership with Dentsu creative agency, BC&F Dentsu.  

A massive congratulations to the Movember, and DB teams for coming away with the metal, but equally thanks to everyone that worked on the campaigns that made finalist too.


Part of dentsu international, dentsu New Zealand helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists.