Four Golds for Dentsu Aegis at PR Awards Asia
Dentsu Aegis is thrilled to have been named winners in four categories at the annual PR Awards Asia 2020, announced today.
The PR & events team at Dentsu Aegis won four golds for their work on Movember’s A Moment Against Silence and were the only New Zealand agency featured in the awards.
The gold awards were for the following categories:
- PR - Non-Profit
- PR - Cause-Related – Public Awareness
- PR - Event
As well as gold for the coveted Australia & NZ PR Campaign of the Year.
“We are delighted with the news. It is a great example of what we can achieve as a team and a wonderful way to recognise all the hard work,” says Kimberly Kastelan, General Manager of Dentsu Aegis PR & Events team.
Movember’s A Moment Against Silence was also the most awarded campaign at this year’s PR Asia Awards.
“It’s fantastic news, I am so pleased for everyone involved. The campaign was a great success and to receive these awards just tops it off,” says Rob Dunne, New Zealand Country Manager of Movember.
A Moment Against Silence aimed to challenge the lack of conversation amongst NZ men when it comes to mental health and suicide. Movember wanted to combat the silence that was contributing towards this national tragedy.
Dentsu Aegis identified the opportunity to work alongside Movember’s partners, NZR, to reframe the common practice of ‘A moment silence’, to ‘A moment AGAINST silence’ and reach Kiwis on a national scale. Prior to kick off for the All Blacks game against Tonga, on September 7th 2019, Movember asked people not to stand in silence, but to turn around and talk to their mates.
The results from the campaign were significant. More than 25,000 Kiwis observed the moment live at the stadium, which was also broadcast across SKY. National news coverage across broadcast, digital and print covered the event. During the week of the campaign, a 231% increase in visits to the Headfirst website successfully raised the profile of NZR’s Movember funded mental health initiative. More than 500,000 Kiwis watched the video shared on the All Blacks Facebook and Instagram accounts with a reach of 1,519,584 and engagement of more than 95,000 (likes, shares and comments).