Despite today’s economic uncertainty, we forecast global advertising investment will grow this year but only by 3.3% to reach $727.9 billion. This modest growth is the result of media price inflation and the more lackluster reality is this: 2023 will be a flat year for ad spend. And for the first time in 20 years, we expect growth rates to stay in the single digits for the next three years.
In this new report, we discuss market and sector-specific data and the societal, cultural and technological pressures at play. Then we cover the five key spaces you should watch to stay ahead of the curve as you reflect upon your media investment strategy.