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dentsu Global Ad Spend Forecasts | December 2024

We estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic era must learn today to master media craft to achieve the right outcomes from the algorithms.

For our new Global Ad Spend Forecasts report, our analysts examined major shifts in ad spend across 56 markets. Their report outlines key implications for brands in 2025 and beyond.

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