Influencer Privacy Notice
Last updated: June 2026
Version 1.0
This privacy notice explains how dentsu and its affiliates ("dentsu", "we", "us", "our") collect, use, and share your personal information. It applies to you if you are an influencer or content creator and we hold or process any of your personal data in connection with our business activities.
We care about your privacy and want to make it easy for you to understand how we use your personal data when we work with you as an influencer.
1. Who is responsible for your personal data?
When we find, assess, or get in touch with influencers for our own purposes — for example, to build and maintain our influencer database — dentsu is the data controller. This means we are the ones who decide how and why your personal information is used.
We usually work with influencers on behalf of our clients (the brands). When that happens:
- The client decides how your data is used — they are the data controller, and we act as a data processor on their behalf.
- The client’s own privacy notice will apply, and you should contact the client directly with any questions.
- We will let you know who the client is ahead of time in relation to each opportunity.
2. What personal data do we collect?
We may collect and use the following types of personal information about you:
- Identity and contact information — your name, email address, phone number, postal address, and social media handles or profile URLs.
- Professional and public profile information — your biography, areas of expertise or interest, audience demographics and engagement metrics, follower counts, content samples, and other publicly available information from your social media profiles or websites. For LinkedIn or other professional network influencers, this may also include your job title, employer or company name, industry sector, professional credentials or qualifications, work history, and professional connections or network data.
- Commercial information — your fee expectations, payment details, invoicing information, and records of past collaborations with us or our clients.
- Communications — records of correspondence between you and us, including emails, messages, and notes from calls or meetings.
- Campaign performance data — content you create as part of a campaign, engagement and performance metrics, and related analytics.
- Compliance and vetting information — information relevant to brand safety checks, due diligence, or regulatory compliance (for example, advertising standards compliance).
3. Where do we get your personal data from?
We collect personal data about you from a few different places:
- Directly from you — when you get in touch with us, sign an agreement, or share information while working on a campaign.
- From talent agencies or managers — when your agent or manager shares your details with us on your behalf.
- From your public profiles — information you have posted or shared publicly on social media, websites, blogs, or other online platforms.
- From third-party platforms and tools — including influencer marketing platforms, social listening tools, and analytics services that bring together publicly available data.
- From our clients — when a brand asks us to get in touch with you on their behalf.
4. Why do we use your personal data, and what gives us the right?
The table below explains how we use your personal data when dentsu is responsible for it as a data controller. The law says we need a valid reason (called a "legal basis") to use your data, so we have included that too.
Sometimes we process your personal data on behalf of one of our clients. When we do this, the client decides why and how your data is used. Their privacy notice will explain that processing.
| Purpose | What this means | What data we use | Legal basis |
| Keep a database of influencers | We keep a list of influencers so we can find the right people for campaigns. | Identity and contact information; Professional and public profile information; Communications | Legitimate interests — finding and keeping track of potential influencer partners. |
| Decide if you are a good fit for our influencer database | We look at your profile to see whether you would be a good fit to add to our influencer database, based on things like your audience, your content style, and alignment with the types of brands we work with. | Professional and public profile information; Campaign performance data; Compliance and vetting information | Legitimate interests — identifying and assessing potential influencer partners for our database. If this involves sensitive information, we will only use it with your clear consent. |
| Contact you about dentsu events and working together | We use your contact details to reach out about dentsu events or to invite you to join our influencer network. | Identity and contact information; Communications | Legitimate interests — building relationships with influencers for our own network. |
| Meet our legal obligations | We may need to use your data to follow the law — for example, advertising standards rules or tax requirements. | Identity and contact information; Commercial information; Compliance and vetting information | Compliance with a legal obligation. |
Where we rely on "legitimate interests" as our reason, we have carefully thought about whether this could unfairly affect your rights. We do not believe it does, especially as much of the data we use is information you have already shared publicly as part of your work as an influencer. If you are not comfortable with this, you have the right to object — see Section 8 (“Your rights”) below for more details.
Sensitive (special category data) information: If any information reveals sensitive details about you (for example, your health, beliefs, or sexual orientation), we will only use it with your explicit consent, unless the law allows us to use it without consent. This is most likely to apply when we vet profiles or decide if you are a good fit for a campaign. You can take back your consent at any time — see Section 8 (“Your rights”) below to find out how.
5. Who do we share your personal data with?
We sometimes need to share your data with others. Here is who we may share it with, and why:
- Dentsu group companies — other companies within the dentsu group, where needed for things like administration, campaign coordination, or shared services.
- Our clients — where we put you forward for a client campaign or you are working on one, we share relevant profile and performance information with the client.
- Service providers — companies that help us do our work, such as influencer marketing platforms, payment processors, analytics providers, and IT service providers. They can only use your data as we tell them to and are bound by contract to keep it safe.
- Professional advisers and regulators — lawyers, accountants, auditors, and regulators, where required by law or in connection with legal proceedings.
6. International transfers
Because dentsu is a global company, your personal data may be sent to, stored in, or used in countries outside the United Kingdom or the European Economic Area. When this happens, we make sure proper protections are in place — such as using contracts approved by the relevant authorities — so your data stays safe wherever it goes.
7. How long do we keep your personal data?
We only keep your data for as long as we need it. Here is a general guide:
- If you are on our influencer database but we have not worked with you on a campaign, we will check your record from time to time and remove it if it is no longer relevant or up to date.
- If we have worked with you on a campaign, we will keep your data for a reasonable time after the campaign ends to manage any ongoing obligations and for our records.
- We may keep some data for longer where the law requires it, or to bring or defend legal claims.
8. Your rights
You have rights when it comes to your personal data. Depending on where you are based, you may have the right to:
- Access your personal data and get a copy of it.
- Correct personal data that is wrong or incomplete.
- Delete your personal data in certain circumstances.
- Restrict how we use your personal data.
- Object to us using your data based on our legitimate interests.
- Data portability — get your personal data in a format you can take elsewhere.
- Withdraw consent at any time, where we are relying on your consent.
To use any of these rights, please get in touch with us using the details below. If you have given consent (for example, for marketing messages or for us to use sensitive information), you can withdraw it at any time by contacting us or using the unsubscribe option in our messages. We will respond as required by law.
You also have the right to complain to your local data protection authority if you are not happy with how we have handled your information. For example, in the United Kingdom, this is the Information Commissioner's Office (ICO).
9. Use of artificial intelligence and emerging technologies
dentsu may use artificial intelligence ("AI"), including generative AI, agentic AI, and machine learning, along with other emerging technologies, to help with our campaigns. These technologies may be used to assist with some of the activities described in this notice — for example, searching for potential influencer partners, analysing audience data, or helping with campaign reporting.
Where we use third-party suppliers to provide AI-powered services that process your personal data, we make sure appropriate contracts and safeguards are in place and that those providers meet data protection requirements.
dentsu does not use AI or automated systems to make decisions about you that have legal or similarly significant effects without a real person reviewing them first. Where AI tools help support decisions that could significantly affect you, a qualified person will always check the output and make the final call. We have safeguards in place to make sure all personal data processed using AI is handled securely and in line with the law.
10. Third-party links, plugins, and integrations
dentsu may use third-party websites, apps, plugins, widgets, cookies, pixels or integrations ("Third-Party Tools") to support our influencer marketing and day-to-day activities. These Third-Party Tools work independently from us and may collect, use, or share information about you according to their own privacy practices.
When you interact with these tools — for example, by clicking an external link, using an embedded feature, or logging in through a third-party provider (such as a social media sign-on) — the relevant third party may process certain information about you. dentsu is not responsible for the privacy, security, or content of third-party websites or tools, and this privacy notice does not cover their activities.
11. Updates
We may update this privacy notice from time to time. If we make any significant changes, we will do our best to let you know. We encourage you to check back here from time to time.
12. How To Contact Us
If you have any questions about this privacy notice or how we use your data, please contact us:
Data Protection Officer
Dentsu International, 10 Triton Street, Regent’s Place, London, NW1 3BF