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As the coronavirus outbreak has turned into a global pandemic, individuals, governments and businesses around the world are striving to figure out the best ways to protect themselves, their families, their citizens and their employees.

With everyone legitimately turning their attention to what matters the most - health and the preservation of life – their responses are drastically changing the way we live, and, as a consequence, impacting our entire economy.

As we are all adapting to the new normal, Dentsu Aegis Network wanted to take a deeper look at how the COVID-19 pandemic is impacting our clients’ business plans, how they have been responding to this unprecedented situation so far, and how they envision the post-COVID-19 future.

This document presents the main findings of our global client survey.