Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • About dentsu
    • About dentsu
    • Our agencies
    • Our leadership
  • Our work
  • Specialized Practices
    • dentsu BX (Business Transformation)
    • dentsu entertainment
    • dentsu gaming
    • dentsu health
    • Identity Solutions
    • Marketing Maturity Assessment
    • dentsu B2B
  • Our thinking
    • Our latest thinking
    • Blog
  • Sustainability
  • Media & Investors
  • Careers
  • Contact us

Download Report

MKTG Trends Report Spring 2025

In 2025, social media isn’t just about cat memes and selfies, it's become an algorithm-driven battleground where user-generated content and authentic voices shape cultural trends.

Platforms like Instagram and X have shifted to passive media hubs, fuelling an "addiction economy" that raises mental health concerns and sparks a demand for genuine experiences.

Meanwhile, the rise of AI-generated content is igniting a creative renaissance, pushing brands to emphasise originality and authenticity. At the same time, micro-influencers and fan-powered content, especially in sports, are challenging traditional media gatekeepers and reshaping how audiences engage.

Our Trends Report unpacks these shifts, offering insights and inspiration for navigating this dynamic digital landscape.

 MKTG Trends Report Spring 2025

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Our policies
  • Privacy notices
  • Cookie notice

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.