Skip to main content
dentsu Logo

Global site (English)

Dentsu Group ( English | Japanese )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our agencies
    • Our leadership
  • Our work
  • Solutions
    • dentsu gaming
    • dentsu health
    • Identity Solutions
    • Content Symphony
    • Marketing Maturity Assessment
    • Merkle B2B
  • Our thinking
    • Our latest thinking
    • Blog
  • Social impact
    • Social impact
    • Diversity, Equity and Inclusion Report
  • Media & investors
  • Careers
  • Contact us

Download Report

Dentsu Consumer Vision: The Human Dividend

Download chapter four to learn more about each of our trends.

What robots can’t do:
By 2030 there will be an even greater premium on human skills such as creativity and compassion—and the brands that successfully embody those traits.

Objective-free play:
Consumers will seek serendipity and surprise in how they spend their free time, providing new opportunities for brands willing to curate seemingly spontaneous moments of discovery.

Emotion trumps objectivity:
Appealing to emotion will become an even more powerful way of asserting truth than objectivity or rationale/critical thinking.

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Our policies
  • Privacy notices
  • Cookie notice

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube