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Social shopping has surged in popularity, from the digital-native, younger generations who instinctively embrace the blend of entertainment and commerce – to broader demographics who simply appreciate the convenience of a seamless shopping experience.

Driving social commerce success with TikTok shop

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.