Florian Skala

Chief Commercial Officer, dentsu Southeast Europe

Florian Skala is a media trading and commercial specialist with two decades of experience in the industry in Central and Southeast European regions. 

He joined dentsu in Southeast Europe in December 2021 as the Chief Commercial Officer leading the dentsu commercial, trading and productivity teams.

In 2014-2020 he held management positions in Central European Media Enterprises (CME), first as Sales Director at Markiza Group in Slovakia, and then as CEO of bTV Media Group in Bulgaria.

Earlier, he had been in leading positions at the Sales House of RTL Group in Austria for more than ten years. Before joining dentsu, he provided strategic sales consultancy on the Greek media market.

He is highly appreciated as an expert in Total Video and is driven by building successful partnerships, leading motivated and talented teams while delivering sustainable long-term growth and shareholder value.