dentsu VI

Unlock true brand intimacy with your very own virtual identity

As our world gets increasingly digital, brands need a new way to be more human.

Dentsu VI is a global Dentsu Creative Virtual Identity solution that provides brands with a face and personality to show up and interact in the online world, such as e- commerce platforms, or to serve as virtual influencers at live events and across social media, or even interact with consumers in real-time in the Metaverse.

With consumers embracing their own diverse avatars as online representations of their identities, we give brands a way to show up as a familiar and relatable presence alongside their avatars.

Now imagine, what would your brand look like if it had a face?

VI Originals

VI Originals create fully original virtual identities based on a brand’s needs and personality. The process starts with brand immersion, followed by recommending VI use cases for the right target audiences. It also includes our very own Star Power research to build in traits for the VI designed to attract your audience.

VI in Action

With a real-time ready VI engaged, our virtual production studios equipped with the latest motion capture and live-streaming capabilities will help you bring the VI to life by producing a variety of pre-rendered content or live experiences in a highly agile and geographically unbound manner to answer any creative needs.