Intuitive Explorer

Her hashtags: #CuriousMind, #UniqueChoices, #ImpulsiveDecision, #LackofPlanning

She is a woman of strong style, more interested in understanding how things work than in being actively social or pursuing a glamorous lifestyle. Despite seeming quiet and reserved, she's actually full of fighting spirit. Her natural curiosity leads her to embrace innovative and unique ventures. She has a clear passion for investment and is willing to explore unconventional options. However, her spur-of-the-moment decisions can sometimes backfire causing her financial stress.

Next Archetype - Compassionate Planner


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

Find out more