Compassionate Planner

Her hashtags: #CaringForOthers, #MentalHealthConscious, #Privacy, #PlanningAndLearning

This is a woman who loves a cozy life and prioritize harmonious relationships. She's optimistic and emphathetic, always mindful of other's feelings.

Her life is full of activities and joy, and she loves it that way. She is willing to share, especially her love for food. Very health-minded, she invests in her mental and physical well-being. Privacy is key for her, particularly in the digital realm. As a frequent user of her phone and social media, she's vigilant about protecting her personal data. Financially, she's careful and plans ahead. She's keen on learning more about finance to make informed, smart choices.

Previous Archetype - Intuitive Explorer

Next Archetype - Dazzling Diva


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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