Dazzling Diva

Her hashtags: #AttentionSeeking, #LuxuryLifestyle, #LessSaving, #LackOfPlanning

She's known as an incredibly ambitious woman, driven to succeed and very aware of her public image. She loves being in the spotlight. As a socialite, she excels in organizing events, growing her social circle, and getting involved in community activities.

For her, luxury is a must, using high-end brands to show her status and expand her influence. Her fashion sense is always ahead of the curve, and her distinct style influences others. Her fascination with technology, embracing cutting-edge solutions, is evident. Yet, her tendency for lavish spending, coupled with her challenges in saving, regularly causes her stress.

Previous Archetype - Compassionate Planner

Next Archetype - Opinionated Protector


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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