Opinionated Protector

Her hashtags: #Independent, #SelfReliant, #Conservative

This is a woman with an independent character, who acts in a low-key manner, but is very assertive. She's drawn to new experiences and adaptable to change, yet she's no follower - she marches to the beat of her own drum, largely unfazed by others' views.

In financial matters, she's cautious, hesitant to invest until she's fully confident in the broader economy and her personal finances. This approach highlights her keen awareness of risks and her deep need for financial security.

Previous Archetype - Dazzling Diva

Next Archetype - Visionary Leader


dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

Find out more